Noodle Seed enables Customer Service, Sales, and Marketing teams to engage, qualify, and acquire customers through conversational AI inside ChatGPT. It helps brands like share GmbH turn AI conversations into qualified leads by combining product recommendations, brand storytelling, and in-conversation lead capture in one AI-powered experience.

Business challenge
share GmbH offers more than 100 products across food, drinks, personal care, and stationery, all connected to a strong social impact mission. But static product pages cannot hold conversations, qualify shoppers, explain brand purpose in context, or capture customer details. As consumers increasingly search for brands and products through AI assistants, share needed a scalable way to engage potential customers inside conversational AI without investing in custom integrations or ongoing technical maintenance.

Solution
Noodle Seed structured and uploaded share’s full product catalog into its platform, optimized the information for AI comprehension, and managed the submission and approval of share’s ChatGPT app. Once live, the AI assistant could recommend products, answer customer questions, communicate the brand’s one-for-one social impact model, and capture interested users’ contact details directly within the conversation for follow-up by the sales team.

Key capabilities

Product catalog ingestion
Structures and uploads full product catalogs into the platform so AI assistants can recommend products accurately across multiple categories.

ChatGPT app submission and approval
Handles the full process of preparing, submitting, and iterating the brand’s ChatGPT app for approval, reducing the technical burden on internal teams.

Conversational product recommendations
Engages users in natural conversations and delivers personalized product recommendations based on their needs and interests.

In-conversation lead capture
Captures customer contact details directly inside the AI interaction and routes qualified leads to the company for follow-up.

Brand storytelling in context
Integrates the company’s mission and differentiators into the product conversation, helping every interaction build stronger brand affinity.

Zero custom development
Provides a ready-to-deploy solution without requiring API integrations, chatbot engineering, or separate data-feed maintenance.

Results
A new customer acquisition channel through ChatGPT conversations.
Personalized engagement at scale across more than 100 products.
Qualified leads captured directly inside the AI experience.
A fully approved ChatGPT app with 102 products live across 4 categories.
Brand mission embedded into every interaction, not separated from the shopping journey.

Industry best fit
Consumer brands, e-commerce companies, and mission-driven businesses with broad product catalogs that want to use conversational AI to improve customer engagement, product discovery, and lead generation without building custom AI infrastructure.