Buynomics-AI for profitable and sustainable decisions
The Buynomics platform is powered by a unique cutting-edge Virtual Shoppers AI that transforms all relevant shopper data (e.g., sell-out data, market surveys) into Virtual Shoppers which mimic the buying decisions of real customers with up to 95% accuracy*. These instant and accurate consumer insights are used as the single source of truth to make decisions on price, promotion, product, portfolio, trade terms, channel & portfolio mix. Our holistic approach uncovers links between critical revenue levers and provides recommendations for best results. Buynomics Virtual Shoppers AI is the key to profitable and sustainable decisions. *depending on data quality
Webinar: Data Driven Insights with BIC
Case_Study_How a major food company optimized its price pack architecture with Buynomics (1)