Gauss/Optiphi

Gauss is a comprehensive suite built with an intelligent core for marketing and sales performance. Its integrated OptiPhi solution provides advanced intelligence to plan your media optimizing your ROI. OptiPhi leverages Marketing Mix Modeling (MMM) and an AI-based attribution system for holistic media budget optimization and real-time adjustments. This intelligent framework empowers businesses with dynamic, actionable insights and superior marketing outcomes.

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